Lead capture & pipelines
- Leads from your website, forms, social DMs, email and listing portals land in one place.
- Boards and stages that mirror your real sales process.
- Routing rules, lead pools and first-response timers.
Custom CRM Development
A CRM built around how your team sells.
Leads from every channel, pipelines by stage, one inbox for every conversation, deals, reporting and an AI assistant — designed and built by Development Bros around your process. Already have a CRM? We customise and extend it.
- Built from scratch, or the CRM you already have, extended
- WhatsApp, Instagram and Messenger next to every lead
- An AI assistant that drafts replies and answers customers
What we build
Everything your team needs to sell, in one system.
We build only what your team will actually use. These are the modules most sales teams need — every screen below is from Propvexa, a CRM we designed and built (shown with demo data).
Unified inbox
- WhatsApp, Instagram and Messenger in one inbox — email too, if you need it.
- Every conversation sits next to the lead it belongs to.
- Assignments, labels, notes and saved replies.
AI assistant & automations
- AI that drafts replies for your team and answers customers after hours.
- Visual flows that qualify, assign and hand over to a person.
- Follow-ups and reminders that run on their own.
Deals & approvals
- Deals move through review, approval and close.
- Commission splits and sign-off rules set the way you work.
- A clear record of who agreed what, and when.
Dashboards, roles & permissions
- Dashboards for each person, team and manager.
- Targets, stage conversion and response times at a glance.
- Roles and permissions so everyone sees the right data.
Tasks, calendar & reminders
- Tasks and reminders tied to each lead and deal.
- Appointments booked straight from the conversation.
- Clash checks so nobody gets double-booked.
Integrations we build
Connected to the tools your team already uses.
A CRM shouldn’t be one more tab to check. We build in the integrations your team needs — these are the ones teams usually need — plus an API and webhooks for everything else.
Conversations
- Instagram DMs
- Facebook Messenger
Email & calendar
- Gmail
- Outlook
- Google Calendar
Data in & out
- CSV & Excel import
- Exports
- API
- Webhooks
Lead sources
- Website forms
- Landing pages
- Listing portals
- Your in-house tools
The Propvexa inbox: WhatsApp, Instagram and Messenger in one place. Shown with demo data.
Customise & extend
Already have a CRM? We’ll make it fit.
Not every team needs a rebuild. If your CRM mostly works, we customise and extend it. If it is holding you back, we plan a clean move to one built around you — with your data coming along.
- New modules, fields, screens and workflows added to the CRM you already run.
- Automations for follow-ups, lead routing, reminders and hand-offs.
- Integrations with your inbox, calendar, website forms and in-house tools.
- AI on top of your data: drafted replies, summaries and lead qualification.
- Data migrated from spreadsheets or an old system — mapped, cleaned and checked.
How it works
From your sales process to a CRM your team uses.
Four steps, with you involved at each one. You see real screens early and working software often — no long silence followed by a big reveal.
- Step 1
Map how you sell
We talk to the people who will use it every day: your stages, channels, roles, the reports managers need, and what your current setup gets wrong.
- Step 2
Design the screens
You click through your pipeline, inbox and dashboards as designs before any production code is written — while changes are still cheap.
- Step 3
Build in short sprints
We build module by module and show you working software as we go, typically every week or two, with your real data imported early.
- Step 4
Launch, train, improve
We migrate your data, get your team set up and keep improving it after launch — support terms are agreed in your proposal.
Case study
Propvexa: a CRM we designed and built
A real-estate CRM with a unified WhatsApp, Instagram and Messenger inbox, an AI assistant that answers buyers, viewing scheduling, lead boards, deal approvals with commission splits and portal publishing.
FAQ
Custom CRM questions, answered.
The things teams usually ask before we start. If yours isn’t here, ask us directly — we reply with straight answers.
It depends on how far your process is from what your current CRM does out of the box. If it mostly fits, extending it is usually faster and cheaper. If your team works around it every day — spreadsheets on the side, customer chats on personal phones — a CRM built around your process tends to pay off. After a first call we will tell you which route we would take, and why.
More we can build for you
All servicesWebsite Design & DevelopmentFast, modern websites designed, built, launched and maintained end to end.Learn more →Web & Mobile App DevelopmentWeb apps and mobile apps, from first prototype to production.Learn more →SaaS Product DevelopmentMulti-tenant SaaS with billing, roles and dashboards — ready to sell.Learn more →AI Software DevelopmentCustom AI software that reads, decides and acts on your data.Learn more →AI Solutions & IntegrationAI added to the website, CRM and tools you already have.Learn more →AI ChatbotsChatbots that answer customers on your site, WhatsApp and Instagram — 24/7.Learn more →
Taking new projects
Ready for a CRM that fits how you sell? Let’s map it out.
Tell us how your team sells today and where it breaks. We’ll come back with a plan — build new or extend what you have — a timeline and a clear quote.